In its extensive consumer studies, Firmenich discovered that one of the dominant stories for consumers around the globe is their existence in a state of mixed emotions (source: Firmenich World Post Covid Barometer, Wave 3, June 2021). “As a forward-looking perfumery company with proprietary insight into consumer trends, we are excited about how this Pure Imagination collection created by our perfumers across the globe will ignite new inspirations in this contrasted era.” 'In this dawning age of post-crisis ingenuity, partnerships of the senses represent vast new ways we can think about creativity, science and nature on our path to new frontiers,' said Ilaria Resta, President, Global Perfumery, Firmenich. Their feelings are engendered by the blues, yet at the same time they need the dynamic and daring qualities provided by the infusion of the violet red undertone. Taking inspiration from the PANTONE Color of the Year 2022, Pure Imagination is an olfactive reflection of the new consumer reality of duality – in which consumers want to feel they have a strong foundation they can depend on. With the world in transformation, the creation of the new PANTONE 17-3938 Very Peri symbolizes the global zeitgeist of the moment and the transition we are going through. Displaying a spritely joyous attitude and dynamic novel presence, PANTONE 17-3938 Very Peri encourages courageous creativity and imaginative expression.

The new Pure Imagination Collection unveils the sensory partnership Firmenich has created with global color authority Pantone Color Institute, illustrating the emotional relationship between color and scent.Ī dynamic periwinkle hue infused with a vivifying violet red, PANTONE 17-3938 Very Peri blends the faithfulness and constancy of blue with the energy and excitement of red. Firmenich, the world’s largest privately-owned fragrance and taste company, is excited to announce Pure Imagination, a new collection of fragrances inspired by Pantone® Color of the Year 2022, PANTONE® 17-3938 Very Peri.

Princeton font png maker